Tag Archives: Semiotics


Semiotics defines a sign as having two components, the physical form and the concept that it triggers; the signifier and the signified. Where there is no natural connection between these two components the sign is considered to be arbitrary or symbolic. … Continue reading

Posted in 2 - Reading Pictures | Tagged , , , , , | 1 Comment


Introduction Paddy Whannel, the media critic, wrote “Semiotics tells us things we already know in a language we will never understand” (1). Semiotics, the study of signs, is a modern science that, like most fields of study, has created its own … Continue reading

Posted in 2 - Reading Pictures, Research and Reflection | Tagged , , | 1 Comment